One thing I notice when I’m breading air on US soil is that everybody is trying to compare themselves with someone else (that is not different then in The Netherlands). But the way Americans do it is different. Dutch businesses tempt to look down, in other words, when asked they compare (more in the sense of position) themselves to companies that are behind them. I’m just guessing her, but for instance if you ask Marketingfacts about their competition Marco would probably talk about colleague blogs as Molblog, frankwatching and Frackers (with whom he is in some way or another cooperating as well, but that is a whole different story).
Off topic, Marco is doing a great job with marketingfacts and is by far the most leading and influential blog in the marketingspace.
If you would ask an American company, I’ve noticed the opposite. I’ll give multiple examples. Today I had a meeting with Michael Arrington, and someone asked him about if he’s afraid of competition. First of all he answered (and I agree 100% with him) that he embraced competition, it strengthens the total marked for techmedia and that he would benefit from that. But second of all he positioned TechCrunch as the underdog of Cnet. TechCrunch is at this point 10 times smaller in pageviews per month than Cnet (on the opposite CNET has more than tenfold of people on the payroll). Arrington is looking up! He’s eager to bring this Giant down and when he does he’ll find even a bigger giant! Google was always trying to position itself as the small pitbull who was barking at the giant dinosaur Microsoft (although they’re having a hard time to let me still believe that). But the point I’m trying to make here is that the point of view is different here in the States than in The Netherlands. Here they look up and try to be the underdog, in The Netherlands people or businesses tend to look down and hope to maintain their position as it is.
So I wonder when Marco would say to me that his biggest competitor is Ilse Media!
Note: I didn’t talk to marco about this, it is more as figure of speech. Hope he’ll comment on it.