Patrick de Laive

Yesterday Boris Arjen and I were invited to give a workshop on Guerilla Marketing during the Holland Innovation event.
There were about 70 people attending the workshop. I gave a 15 minute introduction on guerilla marketing in general and Boris and Arjen then elaborated on how we do our marketing for Fleck, The Next Web and Bowlr.
All together we had a lot of people enjoying the session, even though there were some organizational flaws (the room had 50 chairs, so 20 people had to stand. the sound was terrible, because you needed a headphone to hear me and they had only 40 headsets!!).