Myspace new competitor of Hyves? No way…
Marketingfacts is speculating that Myspace has plans to enter the dutch social network market. MySpace is looking for a designer in Amsterdam.
But if I may speculate I think that MySpace will not be the new hyves killer, I think they’re buying it! For the last year more and more rumors of a sell were buzzing around. But let’s take a short look at possible buyers….
- KPN? No way, the’re to big and bureaucratic to maintain the freshness of hyves. Hyves will get sucked up into the corporate culture and BOOM no more hyves.
- VNU I sure believe that they want to. They probably ringed the doorbell at Hyves HQ multiple times, because there afraid there not getting a piece of the pie (and they know they cannot build a social network that can compete with hyves themselves).
- De Telegraaf? Another publisher. Same story.
- oh and I even heard a rumor that ABN AMRO was interested!!! But let’s forget that immediately 
The problem is that if a Dutch company takes over Hyves, it will lose all its charms within a blink off an eye. everybody will say that the founder we’re looking for cash and don’t care about what will happen next to the company.
I believe that hyves can only be bought by a company from abroad. Yes, I’m talking Yahoo, MySpace here. And let’s be honest, these are the only ones who will know how to handle hyves, who can stay innovative and cutting edge and who can deliver new features for its users.
Ok, Myspace normally don’t buy a local company and just starts its own local Myspace (as they did in Germany, UK, and last week France, Ireland, Italy and Spain). But The Netherlands might be just a little bit different for an outsider. We are Dutch, we like to be proud of what we do or produce, we drink Heineken if we’re on holiday and we certainly will not switch social network just because MySpace says so. No we are proud of our Dutch Hyves entrepreneurs Floris, Raymond and Koen and we will stick with them.
I believe that the reason that MySpace didn’t introduce a Dutch version last week has everything to do with the fact that they understand that we Dutchies are different and that they consider buying Hyves (besides the facts that some hyvers have been seen on the Zuid-As (read Corporate Finance city).
I might be wrong, but it makes jsut no sense for MySpace to enter the Dutch market.
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Maybe Ilse will buy Hyves
Ilse… hmmm.. could be, but is hyves not a little too expensive for Ilse?
maybe but not for Sanoma
Patrick,
Waarop schat je de waarde van hyves?
2 miljoen accounts?
Overigens begrijp ik het nut voor recruiters en marketeers van de sociale netwerken maar ik snap niet hoe exorbitant hoge bedragen als het overnamebedrag van myspace (wat naar blijkt nu veel te laag was) terugverdiend kunnen worden.
@janneke
Yep your right Sanoma has got the money, but I sure hope that when its sold it will be sold to an American company.
@hubert
That’s always hard to say, but Hyves is earning money right now and I’m sure that they will not sell if it’s under 25 million.
Eight months ago I said that I expected hyves to be sold within a year between 60 and 80 million euro’s. We’ll see..
Sanoma (Ilse) already has CU2. Not as big as Hyves, but still.
Yahoo might even be the best option, I don’t believe MySpace will move in, but what about Microsoft or Google?
Yet I still don’t believe Hyves will be sold in 2007.
[...] nu.nl and emerce came with a story about Myspace entering the Dutch market. My opinion is that this is just big bullshit and that IF Myspace is entering the Dutch market they will buy hyves (see my previous post). [...]
Met Web 2.0 komt ook Bubble 2.0, er zijn 1000en community sites die allemaal hopen dat iedereen naar hen komt, terwijl het ver van zeker is of mensen lang op een welbepaalde site zullen blijven. Er is veel onzekerheid over de toekomst van community sites. Waarmee onderscheidt Hyves zich van andere community sites om zich van deze onzekerheid te kunnen sparen? Ik zie veel geblaat maar weinig wol. Doorgaans koopt men niet iets inderhaast om “de boot niet te missen”, maar omdat het een gefundeerd en gezond bedrijfsplan heeft. Als Hyves wil verkocht worden zal het zich eerst en vooral moeten bewijzen. Net als al deze 1000en andere community sites en het zullen slechts enkelen zijn die het halen. Bubble bubble…
@toon over die bubble zullen we nog wel zien. Als er een bubble is, dan gaat hyves daar denk ik juist niet onder leiden.
Vergeet niet dat Hyves nu al een enorm winstgevend bedrijf is.
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