Why Accoona will piss away 15 million dollars. The Strength of Google.
“You have to try Google!”, my friend said.
“What?”
“Google. Gee, O, O, Gee, El, /i . It is a great site that searches the whole web. It looks very cheap, but also very relaxing to your eyes. No banners, no pop-ups. The results are way better than Alta Vista and WITHOUT any ads!!”
“Without ads? That’s not possible, how do they earn money then?”
“I don’t know, and I don’t care. It just does it for me and you should check it out.”
“Ok, ok, I will.”
I had this conversation about eight years ago with one of my friends at a party. I’m using the internet since 1996 and my favourite site was of course Alta Vista. Like me about 99% of the internet users used Alta Vista as their search engine. It was THE search standard. As I used it a lot I thought it was the bom-diggi, the crème de la crème of search. Well at least until that conversation on my niece 14th birthday.
I got home, pulled the plug out of the telephone…. into the back of the computer (which was always a real hassle) started an internet connection and punched in the 14 characters that I would remember for the rest of my life. www.google.com
There I was…. On a totally blank page with only one tiny box, I knew immediately what to do (what else could you do?) find me something about “soccer” I pressed the “Go” button and there it was. The lay-out that would become the standard lay out for almost all search engines. It was fast (even with my 56kb telephone line), it was clear and it was 10 times more relevant than the results on Alta Vista.
I never ever did another query on Alta Vista, Google won me over within 20 seconds. And I wasn’t the only one, well you know the rest of the story
Last June I was invited for the Launch of the first Pan European search engine that was armed with Artificial Intelligent technology and backed by some huge guys from China: Accoona.eu
Accoona.com was already launched in December 2004 (see cnn coverage). Accompanied by its Artificial Intelligent software, Kasparov in their board of advisors and Mr. Bill Clinton himself giving a speech about accoona and its fabulous technology (which is BTW protected by a patent containing over 600 claims!) it seemed that a new star was born.
The launch of Accoona.eu was in Paris in a beautiful huge building and over 350 people were attending. There was a lot of blablabla talking about “the first European search engine”, “with Accoona’s Artificial intelligent technology”, “Supertarget your search”, “Kasparov this Kasparov that, Kasparov before and Kasparov after”, but nothing about what makes them better or even different from Google.
I was wandering what they were going to do to convince me within 20 seconds (just as GOOG did eight years ago) to never ask google something again and to fall in love with accoona (if even possible with such a name…). Was it the inspiring speech of Kasparov, the great words of Mr Eckhard Pfeiffer, the former CEO of Compaq (!), was it Bill Clinton on the videoscreen telling us about the importance of a new search engine all for the good of the William J. Clinton Foundation, was it the free drinks, or the salmon on toast, or was it the 20 headed team from open2europe that organized the whole launch and did the PR in 8 European companies.
Well to be honest, if they would pay me a thousand euro a month just to use accoona as my standard search engine I would refuse the offer (for 10k we have a deal though:) ).
Accoona does everything wrong (at least in my opinion). I have the idea that they just don’t have any clue what they are doing, or how things work on the web. Mr Pfeiffer will probably earn six figures a year, but he must be frustrated that Accoona with all its ‘greatness’ is non-existent in comparison with ‘the big 3’. They hire big guys to tell how great it is that Europe has ‘its own’ search engine, they give fancy –expensive- parties (for people over 50) and outsource their communication to an expensive Pan-European PR firm. It wouldn’t surprise me if they start a TV campaign!
I think there is still a lot to do in search technology (Google is not the end of the world), but Accoona’s way is not the right way. Check out their traffic 3 months after their launch! I’ve compared Accoona (eu as well as com) with some not particularly popular search engines and just to have a little bit of fun I’ve added google traffic as well.
Let me rephrase: Mr. Pfeiffer can pack his bags (please give the money that is left back to the investors), because Accoona, with all its ‘greatness’ IS non existent. A waste of 15 million dollars!
“You have to try Accoona“
“What?”
“Never mind”