Patrick de Laive

In the blogpost about friendvertising I was wondering when Hyves would start selling music on its platform (see last sentence). The answer is: as of yesterday Hyves Music is a fact. According to the Dutch newsservice nu.nl already more than 100 bands and artists signed up (which is a lot more than expected).

The new track of Erik E (not in stores yet) has been played 3238 times within a day, not bad

I think they have an edge here. A lot of bands and artists (famous or not -yet-) are looking for new ways to interact with their (potential) fans. The Hyves Music platform provides just that.

No business model for the music part yet, but I’ll get back to the huge possibilties here (and I’m sure my firends at hyves HQ thought of them as well).